Campaign Overview
Woman in pink activewear eating pizza on a shaggy carpet in a bedroom with magazines and a phone.
Fabletics Spring 2024 Collection designed by Khloe. Set against the backdrop of Palm Springs, the campaign blends retro Americana with elevated activewear bringing a nostalgic mood to the 80's inspired collection. The project includes campaign lookbook and graphics, site, retail and print design.
Campaign Graphics
Collage of a woman in pink, blue, and mint activewear posing indoors and outdoors with text 'BY KHLOÉ'.
Campaign graphics for the site and retail experience feature the Khloé wordmark in tonal colors matching the product sets. Collection of assets illustrate the final digital site designs, email marketing headers, and physical instore signage graphics.
Poster Design
Street view of diverse fashion posters with models in colorful activewear and bold poses.
Campaign posters final print layout and advertisement display for collection launch. Compositons utilize campaign imagery and Khloé wordmark with vertical framing.
Campaign Imagery
Woman in black outfit and thigh-high boots ironing clothes outdoors with desert and Joshua tree background.
Woman in pink dress, boots, and fur coat fueling a red vintage car at a desert gas station.
Woman with long blonde hair wearing a fitted purple outfit, posing indoors by wooden furniture.
Woman in blue athletic wear and high heels sitting on a white exercise bike indoors.
Woman in light blue outfit and boots filling a cup from a water dispenser indoors by a window.
Woman wearing black dress, headscarf, and gloves holding a large white shopping bag with Fabletics Khloé logo.

Fabletics x Khloé Spring 2025 Campaign
Creative direction: Katrina Arambulo
Art Direction: Patrick Collins
Graphc design: Sydney Fajardo