Collection Overview
A resort collection reimagining 1970’s California style. The color pallette features pastels and earth tones with luxury prints and vintage graphics.
Collection inspiration is drawn from Amiri’s Spring-Summer 2025 and 2026 seasons and core styles.
Collection inspiration is drawn from Amiri’s Spring-Summer 2025 and 2026 seasons and core styles.
Campaign Inspiration
Concept 1:Desert Holiday – A desert holiday set in a Palm Springs midcentury home with soft, warm tone interiors to compliment colors and fabrics within the collection.
Concept 2:Day In The Life – A creative profile with a behind the scenes look with an artists in their home/studio, highlighting the intersection of music and high fashion.
Concept 2:Day In The Life – A creative profile with a behind the scenes look with an artists in their home/studio, highlighting the intersection of music and high fashion.
Case Study
Brand Overview
Amiri embraces California culture with 1970s inspired silhouettes, contemporary prints and textured fabrics. Vintage graphics are featured on tops paired with denim and sneakers that elevate classic styles. The brand outfits football (European) teams with formal wear, and dresses music and entertainment celebrities for awards season, establishing itself as Hollywood’s designer brand.
The brands visuals and tone are aspirational, centered around creativity and leisure. Runway shows present collections in luxury spaces with campaign editorials set in vacation destinations, reinforcing the brand as aspirational.
Taking a deep dive into Amiri’s storytelling, common themes reveal a focus on authenticity through artistic integrity. The use of wordmarks and monograms within graphics and patterns give Amiri, a contemporary brand, a traditional look that feels timeless.
Brand Values & Inspiration
1.Family – Family is a core value of the Founder, Mike Amiri, who named the brand as an oath to his father’s hard work and dedication. Products feature logotypes and an MA monogram emblem. The dedication to family serves as an ode to the brand’s success, and its wide range of product categories with intricate detailing including lace embroidered dresses, and leather tasseled handbags.
2.Artistic Integrity – Amiri pursues artistic growth by evolving the brand through iterative design and category expansion while remaining true to the brands core identity. Taking inspiration from 1970s Hollywood style, the brands core product line features Amiri logo tees and denim as a testament to its roots as a California brand.
3.Luxury Craftsmanship – Amiri is dedicated to luxury craftsmanship as a strategy for its brand positioning as one of the only designer brands based out of Los Angeles, typically known for denim and fast fashion. Amiri’s collections feature classic styles and silhouettes with bespoke tailoring and high-quality fabrics/materials.
Visuals & Tone
1.1970s Hollywood – Embodying the glamour of Hollywood through design and storytelling collections feature silk fabrics, contemporary prints and earth toned solids. Editorial campaign imagery extends this narrative, placing collections within notable architectural homes and poolside villas.
2.Sport & Leisure – Visuals and styling cater to celebrities and individuals within music, sports, and entertainment, reflecting an active yet refined lifestyle rooted in leisure and cultural relevance. Collections include trousers and dresses for attending formal event as well as washed denims and tops for everyday wear.
3.Travel & Adventure – Campaign imagery draws on themes of travel and adventure, with editorial shoots set in scenic vacation destinations that evoke sophistication beyond the runway. Spring collections include weekend tops, wide leg shorts, and graphic tees that make the perfect travel wardrobe.
Ideas for Product Graphics
1.Sage Green Suede Sneaker – A low top sneaker with color and materials from runway look applied to expand collection while offering elevated designs with a lower price point.
2.Argyle Print Canvas Sneaker – A high top sneaker with an argyle print canvas pulled from knit sweater styles to expand core product line with seasonal print materials.
3.Floral Print Slides – Floral print motif, a key visual thread throughout the Spring Summer 2026 collection, applied to slides with an MA emblem.
4.Airbrush Graphic Tee – Travel and leisure inspired graphic tee with airbrush styled artwork.
5.Pastel Color Tote – Leather tote bag with pastel colors from runway looks applied to match collection.
6.Forest Green Shades – Sunglasses with new frame and lens color applied to match collection.
7.Monogram Keychain – Silver keychain design with MA emblem to offer cool tone accessory to pair with leather bags.
Ideas for Campaign Visuals
1.Desert Holiday – A desert holiday set in a Palm Springs midcentury home with soft, warm tone interiors to compliment colors and fabrics within the collection.
2.Day In The Life – A creative profile showcasing a behind the scenes look with an artist in their home/studio, highlighting the intersection of music and high fashion.
Brand Overview
Amiri embraces California culture with 1970s inspired silhouettes, contemporary prints and textured fabrics. Vintage graphics are featured on tops paired with denim and sneakers that elevate classic styles. The brand outfits football (European) teams with formal wear, and dresses music and entertainment celebrities for awards season, establishing itself as Hollywood’s designer brand.
The brands visuals and tone are aspirational, centered around creativity and leisure. Runway shows present collections in luxury spaces with campaign editorials set in vacation destinations, reinforcing the brand as aspirational.
Taking a deep dive into Amiri’s storytelling, common themes reveal a focus on authenticity through artistic integrity. The use of wordmarks and monograms within graphics and patterns give Amiri, a contemporary brand, a traditional look that feels timeless.
Brand Values & Inspiration
1.Family – Family is a core value of the Founder, Mike Amiri, who named the brand as an oath to his father’s hard work and dedication. Products feature logotypes and an MA monogram emblem. The dedication to family serves as an ode to the brand’s success, and its wide range of product categories with intricate detailing including lace embroidered dresses, and leather tasseled handbags.
2.Artistic Integrity – Amiri pursues artistic growth by evolving the brand through iterative design and category expansion while remaining true to the brands core identity. Taking inspiration from 1970s Hollywood style, the brands core product line features Amiri logo tees and denim as a testament to its roots as a California brand.
3.Luxury Craftsmanship – Amiri is dedicated to luxury craftsmanship as a strategy for its brand positioning as one of the only designer brands based out of Los Angeles, typically known for denim and fast fashion. Amiri’s collections feature classic styles and silhouettes with bespoke tailoring and high-quality fabrics/materials.
Visuals & Tone
1.1970s Hollywood – Embodying the glamour of Hollywood through design and storytelling collections feature silk fabrics, contemporary prints and earth toned solids. Editorial campaign imagery extends this narrative, placing collections within notable architectural homes and poolside villas.
2.Sport & Leisure – Visuals and styling cater to celebrities and individuals within music, sports, and entertainment, reflecting an active yet refined lifestyle rooted in leisure and cultural relevance. Collections include trousers and dresses for attending formal event as well as washed denims and tops for everyday wear.
3.Travel & Adventure – Campaign imagery draws on themes of travel and adventure, with editorial shoots set in scenic vacation destinations that evoke sophistication beyond the runway. Spring collections include weekend tops, wide leg shorts, and graphic tees that make the perfect travel wardrobe.
Ideas for Product Graphics
1.Sage Green Suede Sneaker – A low top sneaker with color and materials from runway look applied to expand collection while offering elevated designs with a lower price point.
2.Argyle Print Canvas Sneaker – A high top sneaker with an argyle print canvas pulled from knit sweater styles to expand core product line with seasonal print materials.
3.Floral Print Slides – Floral print motif, a key visual thread throughout the Spring Summer 2026 collection, applied to slides with an MA emblem.
4.Airbrush Graphic Tee – Travel and leisure inspired graphic tee with airbrush styled artwork.
5.Pastel Color Tote – Leather tote bag with pastel colors from runway looks applied to match collection.
6.Forest Green Shades – Sunglasses with new frame and lens color applied to match collection.
7.Monogram Keychain – Silver keychain design with MA emblem to offer cool tone accessory to pair with leather bags.
Ideas for Campaign Visuals
1.Desert Holiday – A desert holiday set in a Palm Springs midcentury home with soft, warm tone interiors to compliment colors and fabrics within the collection.
2.Day In The Life – A creative profile showcasing a behind the scenes look with an artist in their home/studio, highlighting the intersection of music and high fashion.
Product Imagery
Amiri Creative Exploration. Spring 2025
Creative Direction